- Classes: taught in Spanish & English
- Triple international business school accreditation: AACSB, AMBA and EQUIS
- Minimum 2.75 G.P.A.
- Open to undergraduate and graduate students
- Open to all levels of Spanish speakers (online placement exam prior to arrival to determine level)
- Completed API application
- University contact information form
- One letter of recommendation
- One official transcript
- Personal statement
- Additional application forms (including a housing form and a course form)
- One (electronic) passport-sized photo
- Entry Documents: valid passport
Dates & Fees
If you require syllabi that are not listed below, please contact your API Program Manager.
Students select on “Core Track” for 3 credits, and on “Elective Track” for another 3 credits for a total of 6 U.S. semester credits.
For more information on the Core Track and Elective track options, please click here.
For information regarding specific course options within each track, please click here.
Students choose 1 core track, and take both modules within that track for 3 U.S. semester credits.
INTERNATIONAL BUSINESS TRACK
International Marketing – Conducted in English
This course will cover important topics relating to international marketing, including:
Introduction to International Marketing
- What is international marketing?
- Reasons for internationalization.
- Differences between global and local markets.
- International marketing orientations: export marketing, multinational marketing, multi-regional marketing and global marketing.
- Analysis of the International Marketing Environment
- Economic forces.
- Political and legal forces.
- Most frequent legal issues in international marketing.
- Influence of culture in international marketing.
- Main changes in the global marketing environment.
- Segmenting International Markets and Marketing Information Systems (MIS) in International Markets
- Market segmentation and expansion strategies.
- Cross-national vs. national segments.
- Market research design for international markets.
- Issues in international market research.
- Entry Strategies
- Foreign production.
- Joint ventures and strategic alliances.
- Entry analysis.
- Exit strategies.
- International Product and Brand Management
- Product design in an international environment.
- International and global branding decisions.
- Strategic alternatives in international product management.
- Management of International Communication
- Factors affecting communication strategies.
- Success factors in global communication.
- Communication media and advertising agencies.
- Price-setting for International Marketing
- Factors affecting prices.
- Strategic decisions in international pricing.
- Managerial issues in pricing for international markets.
- International Distribution Channels
- Key decisions in distribution.
- Factors influencing the design, selection and location of channels.
- Gaining access to international distribution channels.
- Global trends in distribution.
- Organizing and Controlling International Marketing Management
- Factors affecting organizational design.
- Different alternatives for organizing and structuring international marketing activities.
- Evolution of international organizations.
- Complementarities of local and international
International Finance – Conducted in English
This course will expose students to a real life situation of instruments available for appropriate financial management in the international sphere using a financial management simulation model.
Students will acquire the ability to identify and select the appropriate instruments and markets available for the Financial Director of a company to carry out the management of cash, investments and results in the international sphere. Be capable of developing an overall corporate vision in the face of international challenges.
ENTREPRENEURSHIP & INNOVATION TRACK
From Idea to Business Plan – Conducted in English
Topics covered in this course include:
- The entrepreneurial process. Design Thinking.
- Design Thinking
- Identifying and prototyping the most promising ideas.
- Business Model & Business Plan.
- Turning ideas into a successful new venture.
- Pitching and selling the successful business models developed.
- Business Plan
- Validating the ideas for the individual Business Plan
Global Entrepreneurship – Conducted in English
Topics covered in this course include:
- Identification of business opportunities in the international context
- Internationalization strategies: key questions
- How to prepare and exploit global expansion
- International Entrepreneurship: managing and financing international ventures
- Market entry, Marketing & sales
- Diversification in developed and developing countries
INTEGRATED WORKSHOP: CROSS-CULTURAL STUDIES
This workshop will cover topics on “Doing Business in Europe” and “Doing Business in Spain and Latin America.” It is a component integrated into both of the core tracks.
Students choose 1 core track, and take all modules within that track for 3 U.S. semester credits.
International Relations and Global Governance – Conducted in English
We live in an age of interdependence and increasing globalization of business and markets. In such an environment, it is desirable for the participants to understand the ramifications of global events, to learn to
analyze the complexities that exist in other parts of the world and to cope with them if the need arises in the future. This course will endeavor to help participants to understand prevailing trends in geopolitical arenas, to think more in a global context and to try to anticipate future developments.
The objectives of this course are to give the participants a solid perspective on the prevailing international situation so as to be able to:
- Present a general vision of the new arrangement of the international system and its actors from 1989 onwards
- Evaluate some of the techno-economical, sociopolitical and cultural consequences that stem from the above mentioned changes
- Introduce the main attempts to construct new paradigms to understand the driving forces in the international environment
- Identify key trends in the geopolitical arena, mainly from a European perspective
- Think strategically in the light of these developments
History of Europe: Understanding the EU – Conducted in English
This course will cover the following topics:
- EU Institutions and Decision Making
- Introduction: European integration – ends and means
- The political Institutions: Working with the Commission, the Council and the European Parliament
- European Court of Justice and the legal system
- Principles of Constitutional Law: The Relationship between Community Law and National Laws
- Direct effect
- Supremacy and State liability
- The Internal Market
- Harmonization and the internal market project
- Free movement of goods
- Free movement of persons, workers and social policy
- Freedom of establishment and freedom to provide services
- Europe in the World
- The fragmentation of European power
- Trading with the European Union. The EU and the WTO
SPANISH LANGUAGE AND CULTURE TRACK
Spanish Language (EUROPEAN FRAMEWORK Levels A1, A2, B1.1, B1.2, B2.1, B2.2 C1) – Conducted in Spanish
ESADE’S Spanish language courses, taught by native speakers with specific training in education, are an effective way of learning Spanish and improving language fluency. The course focuses on ensuring that students rapidly acquire the language skills they need in a Spanish-speaking setting. The classes in small groups are interactive, dynamic and enjoyable, focused on communication skills to help students to pick up the language right from the first day.
Key factors of the ESADE Methodology in language teaching:
- Relevant content adapted to the needs of each group: everything students learn in the classroom can be applied to their student/professional life from the very first day.
- Communication in action: courses are centered on language practice, and the activities encourage active participation by the student.
- Outstanding group dynamics, an excellent motivational atmosphere that really encourages a learning environment.
- Learning 2.0: a virtual platform in every classroom, virtual campus, online resources and so on, all contributing to an effective, interactive learning experience.
- Continuous progress assessment: there is on-going monitoring of your development, as well as personalized guidelines for student learning.
Spain: History, Art, and Culture: Understanding Spain and Barcelona through Miró, Picasso, Gaudí – Conducted in Spanish
This course looks at the history of Spain as well as some of its most relevant examples of art and culture. It aims to give the students valuable insights into the Spanish and Catalan society.
- The conference sessions will be completed by cultural excursions to Barcelona and surroundings to get a deeper understanding of Spain and the culture.
- The participants can choose between different content options: cultural elements that are common throughout Spain (History of Spanish Pop Music through Political and Social changes, Football, Bullfighting, Spanish food) or some highlight s of Barcelona like Picasso, Dalí, Miró, Gaudí and other Modernist artists, main Museums in Barcelona, etc)
- Each student will give a presentation about a restaurant, museum, site or traditional business he or she visited in Barcelona. Students are also divided into groups, and invited to visit key, museums or sites, which will be the topic of a presentation: Picasso Museum, Miró Foundation, a Gaudí building, etc.
COMMUNICATION SKILLS TRACK
Effective Presentations and Effective Negotiations (3) – Conducted in English
The objective of this seminar is to give students more self-confidence with respect to their presentation and negotiation skills.
COURSE LEARNING OBJECTIVES
Students will work on the following competencies:
- Emotional self-awareness, understanding how their feelings affect their behavior in presentations and negotiations. Self-confidence.
- Achievement orientation, thinking about their objectives for performance improvement and anticipating problems.
- Emotional self-control and holding back on personal needs or desires for the benefit of organizational, family, or group needs, managing impulses and dealing calmly with stress.
- Flexibility. Changing behaviors to fit the situation and situational needs. Empathy. Understanding others.
- Assertiveness: communicating what you want in a non-aggressive way.
- Influence convincing others, persuasively, engagingly and by appealing to their self-interest.
- Conflict management, bringing conflict into the open, acknowledging the feelings and views of all sides, talking about and de-escalating conflicts.
The seminar is highly interactive and all participants are involved in practical exercises and feedback (Performance Sessions).