We are honored to learn that API has been named a finalist in 3 of GoAbroad.com’s 2012 Innovation Awards! API was nominated in the following 3 categories:
• Innovation in Marketing
“Learning Transformed. Life Transforming.” Tagline & Campaign
API’s tagline and campaign – “Learning transformed. Life Transforming” is a new effort to publicly proclaim the organization’s commitment to the idea that study abroad can be a driving force not only for academic growth but also for personal and professional transformation. This is embodied in the organization’s mission statement, programs, and commitment to superior student service and experiences. The theme was kicked off in 2011 through a stop-motion video produced by API staff and the branding effort continues through API’s marketing materials, photo and video contests, student blogger program, and Peer Mentor program.
• Innovative New Program – Study Abroad
University of Minnesota Twin Cities/Academic Programs International (API) “Arab Media – Al Jazeera in the Time of Revolution”
• Innovative Use of Social Media
“Social Media Platforms & Engagement”
API has long been recognized as the social media leader in study abroad and international education – and was honored as such with the 2011 GoAbroad.com Innovation in Social Media Award. API is arguably the most active and effective organization in utilizing social media to maintain an open, honest, and transparent dialogue with its students, parents, advisors, and alumni.
API staff have presented at several regional and national NAFSA conferences on effective social media use in study abroad, and are regularly referenced as thought leaders on the topic. API has developed a very fruitful student blogger program, reaching out to participants across a diverse spectrum of home universities and international destinations to chronicle their experiences on WordPress and Tumblr blogs As new opportunities to communicate with its audiences arise, API will be among the first and strongest voices to occupy these diverse channels.
Congratulations to all other finalists and thank you to GoAbroad.com!






